
To a packed crowd at the New York Auto Show
preview, SRT chief Ralph Gilles drove not just a production Viper on
stage but a race version that will compete in the GT class of the
American LeMans series. Gilles, wearing a "Detroit" t-shirt, made clear
that the Viper wouldn't sell in huge numbers nor really matter to the
company's finances. "The Viper shows we still have a soul here at
Chrysler," Gilles says, adding that one colleague announced when the
Viper plan's won approval that "today, we are a car company again."

But it's inside where the Viper breaks with
tradition most. Admitting that the previous Viper's interior was
considered a "joke" by competitors, Gilles said the new one was designed
to match them. The seats are built by the same supplier who sells them
to Ferrari; the dash includes two video screens. And for a car whose
owners reveled in the lack of electronic driving aids, the new Viper not
only comes with cruise control and stability control, but a launch
system to snap off consistent drag strip times. (The launch control can
be shut off, so that owners can turn the massive 355-ration Pirelli P
Zero tires to smoke upon demand.)
In one small change, the Viper will be sold
as two models; the GTS as a loaded version and a regular Viper with
different bodywork and fewer interior options. Chrysler didn't release
prices for the Viper, but the ZR1 Corvette and the Nissan GT-R now run about $100,000.
The
previous Viper still holds the record for the fastest lap around
Nürburgring of any production sports car. Given Chrysler almost sold off
the Viper in bankruptcy, it's a marvel the car exists again at all --
but the Chrysler SRT team seems ready to take any comers once again when
the Viper emerges this fall, if for no other reason than to show the
company's soul survived.
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